This blog should be read by everyone starting with people who own their own business, interested in starting their own business, advertisers, marketers, and even the productive thriving companies should touch base with the information in this article.
People are easily swayed by others opinions and voices. However, it is less easy to stay grounded with your own ideas, especially if you have belief in their success. Not only does Seth discuss tips vital to every prosperous business, but he also gives pointers on how to be a leader who possesses the ability to stand their own ground.
Tips by Seth that everyone should read:
"When someone is in pain, recognize it and address it if you can.
You decide, not your customers, where you want to go. Lead, don't follow.
Amplify the voices of the people you care about, those with the most value to you in the long run. Give them a platform and make it easier for them to speak to you and the rest of the market."
http://sethgodin.typepad.com/seths_blog/2008/09/listening-to-th.html
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