"The once-innovative audio gear maker is banking on building an internal design organization to turn its business around"
http://www.businessweek.com/innovate/content/sep2008/id20080917_265465.htm
"But recently, Altec has seemed anything but fresh. The company had been happy to trundle along with the same playlist even as the $1.1 billion U.S. market for iPod docks became more competitive. Its products—a hodgepodge of out-sourced designs—became indistinguishable in the bazaar of look-alikes made by Asian manufacturers. Unable or unwilling to differentiate itself, Altec began bleeding money."
In order for any business or product to prosper, they must keep up with advancing technology and really compete against all the other companies out there creating similar products. The key is, how is my product going to differentiate itself amongst all the others.
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