Logo ReDesign

A logo redesign has to ability to either renovate and boost a companies image, or consequently alter it to the point where it is no longer recognizable or attributed to what consumers once knew. Below are a few examples logo redesigns which work and some which don't... in my opinion.




I feel as though this one is a failed attempt. It seems as though the designers went for a more modern approach but it seems to alter the original too drastically.



Effective, changes the brand logo just slightly to adjust to the changing times... subtle and less 80's.




I like the older logo much better, I feel as though this one is less striking and it dosn't seem to fit as well as the other one did, it stands out too much.




This one is the most successful update, I feel that it is just enough of a change and gives the company an up to date image which proves it to be keeping up with the evolving technologies.