A New Look For McDonalds

"McDonald's is rolling out new designs for its food packaging aimed at fortifying the brand and staying ahead of obesity concerns."

The interesting aspect to consider here that that with a changing economy and an ever changing consumer, companies must adapt and be ready to fulfill the needs and concerns of their market.

"The new packaging is splashed with bold text and crisp imagery. Unlike the previous no-frills white and red box, the new Big Mac container, for example, triumphantly exclaims in heavy block text, "There is only one." On one side, plucky marketing copy extols the Big Mac's height while, on another, the vegetables, cheese, and cooking utensils used in the burger's making are highlighted. The goal, says Mary Dillon, McDonald's global chief marketing officer, is to "create unique personalities for our menu items by telling a story about each one.""

McDonalds has cleverly realized that with changing times, they too need to change and in turn made a very smart business decision, by hiring a design firm to re create the design of their packaging... the initial contact a consumer has with their product. However, something the company has to keep in mind now that it is attempting to accommodate consumers more readily, it must understand that consumers in each country contain various needs and likes.
http://www.businessweek.com/innovate/content/dec2008/id2008123_918813_page_2.htm