From The Folks Who Gave You Nike+, R/GA Launches Brand Design Practice

http://www.businessweek.com/innovate/NussbaumOnDesign/

This article makes a critical and intriging point: companies which advertize and promote for a specific brand should in turn attach themselves to the brand in a clever, yet distinctive fashion and market themselves as well.
R/GA, a company that worked with Nike to create some of their most memorable ads in installing a motto: "Running Together" stressing the aspect of Nike as well as R/GA simultaneously. Rob Greenberg, chairman, CEO and global chief creative officer of the agency, stated: "It became clear to us that there's an untapped opportunity for brand experts who understand how digital behavior factors into a company's brand."