Antenna Design: Bridging Art and Commerce

http://www.businessweek.com/innovate/content/aug2008/id20080827_044029.htm

"Good design isn't always visible," says Masamichi Udagawa pensively, light streaming behind him into an airy Manhattan studio. Nodding, his partner Sigi Moeslinger adds: "The essence is to lead people; design is the embodiment of the right information at the right time."

This design and even more so the comment mentioned above really place emphasis on the importance of never limiting your own ideas and specifically, never stopping at an initial concept or model. But, instead to push that and expand it, in turn creating a more chic and compact design.