How Great Design Makes People Love Your Company

http://www.businessweek.com/innovate/content/sep2008/id2008093_827961.htm

"The question, with the subtitle "How great design will make people love your company", amounts to more than designer navel-gazing. For the book's authors, it heralds a broader manifesto on the importance of design in creating products and services that not only sell well but also endear brands to consumers."

It is imperative that elegant as well as an interest grabbing design is just as important as advertising or promoting a product which expresses what consumers experiences, likes, and activities are. A product which exudes the consumer which it is created for.